As tensions about climate change rise and the demand for brands to adopt a more sustainability-focused model increases, Everlane announces its plans to be completely plastic-free by the year 2021. The project is well underway as the direct-to-consumer label is updating its stock, one line at a time — from the 'Clean Silk' project and the move to more ethical, LEED-certified factories to the recently released ReNew collection that transformed 3 million single-use bottles into functional clothing.
Everlane's hopes of becoming completely plastic-free and more environmentally-conscious are not restricted to the label's collections and supply chain, however. To meet its goal by 2021, the brand plans to systematically tackle each area of its business — from product packaging to offices and stores.
Sustainability-Focused Brand Initiatives
Everlane Plans to Be Completely Plastic-free by 2021
Trend Themes
1. Plastic-free Business Model - Opportunity for brands to adopt plastic-free model in response to rising concerns about climate change.
2. Ethical Sourcing - Growing demand among consumers for brands to prioritize ethical sourcing and environmentally-conscious practices.
3. Sustainability-focused Supply Chain - Increasing pressure on brands to adopt a sustainability-focused supply chain in response to environmental concerns.
Industry Implications
1. Fashion - Opportunity for fashion brands to shift towards sustainable, plastic-free production and distribution models.
2. Retail - Rising consumer demand for environmentally-conscious and ethical practices in retail presents opportunities for businesses to differentiate themselves and capture market share.
3. Manufacturing - Growing emphasis on sustainability-focused production and supply chains presents opportunities for manufacturers to innovate and adopt eco-friendly practices.