The Community Goods personal care brand is a sustainability-focused lineup of products for consumers to incorporate into their grooming routine that are eco-friendly from all angles. The brand crafts cosmetics that are vegan-friendly and cruelty-free, which is certified by PETA to provide peace of mind for shoppers. The brand also provides carbon-neutral shipping thanks to its use of EcoCart to prioritize sustainable shopping.
The Community Goods personal care brand utilizes recycled materials for the its packaging including cardboard, paper, glass and aluminum to give each of the products a completely plastic-free profile. The brand is also part of the 1% For the Planet initiative that sees at least 1% of the brand's annual revenue donated towards environmental causes that need more financial support.
Plastic-Free Personal Care Products
Community Goods Touts Eco-Friendly Solutions and Packaging
Trend Themes
1. Eco-conscious Cosmetics - Opportunity for brands to innovate with sustainable and environmentally friendly ingredients and packaging in the cosmetic industry.
2. Vegan-friendly Products - Potential for companies to capitalize on the demand for cruelty-free and vegan personal care items through product development and marketing strategies.
3. Carbon-neutral Shipping - Potential for businesses to implement carbon-neutral shipping methods to reduce environmental impact and attract eco-conscious consumers in the retail industry.
Industry Implications
1. Personal Care - Disruptive innovation opportunities exist in developing plastic-free personal care products using recycled materials and supporting environmental initiatives.
2. Cosmetics - Innovative possibilities for cosmetic brands to align with sustainability by creating vegan-friendly products and eco-friendly packaging solutions.
3. Retail - Opportunities for retail brands to adopt carbon-neutral shipping practices and partner with sustainable initiatives to appeal to environmentally conscious consumers.