The Dunkin' Donuts #KeepOn commercial campaign is focused on an uplifting message that coincides with the brand's support of American athletes that will be heading to the Rio 2016 Summer Olympics.
The Dunkin' Donuts #KeepOn campaign has been launched with the release of a 30-second TV spot that will be playing in unison with another ad set to launch that's Olympics-centric.
The Dunkin' Donuts #KeepOn campaign is the work of Hill Holliday agency and Greenpoint Pictures' director Evan Dennis and looks to expand the brand's slogan, "America Runs on Dunkin,' into a more diverse field.
Explaining the new Dunkin' Donuts #KeepOn commercial campaign, Senior Director of Advertising and Customer Experience, Linda SanGiacomo, said, "We feel that the #KeepOn message and campaign showcases this spirit and emotion in an extremely effective, heartfelt and conversational way."
Patriotic Achievement Campaigns
The Dunkin' Donuts #KeepOn Commercial Campaign is Uplifting
Trend Themes
1. Patriotic Achievement Campaigns - Opportunity for brands to create uplifting campaigns that align with national pride and support.
2. Olympics-centric Advertising - Potential for brands to create ad campaigns that align with major sports events like the Summer Olympics.
3. Expanding Slogans - Brands can explore expanding their existing slogans to target a more diverse audience.
Industry Implications
1. Food and Beverage - Opportunity for food and beverage brands to launch patriotic campaigns and support national athletes.
2. Advertising and Marketing - Potential for ad agencies and marketers to create Olympics-themed campaigns that evoke emotions.
3. Customer Experience - Opportunity to develop campaigns that effectively convey spirit, emotion, and conversation.