The Coming Step Spring 2012 campaign plays with color in a simple and sophisticated way. It uses the colorblocking fad that was uber popular last year for its backdrop. An otherwise basic studio shoot, the ad campaign jazzes things up with this fun addition; it is even made to look like the model herself controls the color ratio with her body.
Shot by fashion photographer Daniel Jackson with creative direction by Moss Creative for the Korean label, the Coming Step Spring 2012 campaign stars top model Aline Weber. The Brazilian beauty is clad in androgynous jackets and sexy miniskirts. Styled by Alastair McKimm, the outfits are deceptively simple. The details can be found in the layers.
Colorblocked Backdrop Ads
The Coming Step Spring 2012 Campaign Stars a Sophisticated Aline Weber
Trend Themes
1. Colorblocking Fad - Utilizing the colorblocking trend in advertisements to add visual interest and engage consumers.
2. Studio Shoot Innovation - Enhancing studio shoots by incorporating creative elements like colorblocked backdrops.
3. Model as Interactive Element - Creating ads that give the impression the model controls or interacts with the visual elements, like color ratios.
Industry Implications
1. Fashion - Incorporating colorblocking elements into fashion campaigns and clothing designs.
2. Advertising - Using colorblocking techniques in advertisements to capture attention and stand out.
3. Photography - Exploring innovative ways to incorporate creative elements, like colorblocking, into studio shoots.