While advertisements for comic book merchandise and memorabilia seem to typically be geared towards children, retailers recognize the fact that the adult market is not to be ignored. Under Armour’s eye-catching Alter Ego series of compression shirts is proof of this ongoing awareness.
The new line allows grown DC and Marvel comic book aficionados to purchase the original compression shirt silhouette in a fun superhero design. Currently, six different options are available for purchase. They include Superman, Spiderman, Batman, Iron Man, Captain America and the Hulk.
Made from lightweight material that accommodates mobility, the smooth shirts prove to be comfortable and practical workout attire. It's perfect for those who are both young at heart and relish being able to stand out from a crowd.
Superhero Workout Ensembles
These Shirts by Under Armour are the Perfect Comic Book Merchandise
Trend Themes
1. Adult Comic Book Enthusiast Merchandise - Recognizing the market for adults, creating comic book themed merchandise for adult consumers.
2. Superhero Themed Workout Apparel - Introducing superhero themed workout clothing made from comfortable and practical materials.
3. Alter Ego Apparel Line - Creating unique and eye-catching superhero themed clothing for consumers wanting to stand out.
Industry Implications
1. Sportswear - Adding unique designs to sportswear to cater to specific markets such as comic book enthusiasts.
2. Merchandising - Developing merchandise that is not solely targeted towards children in order to tap into the adult market.
3. Fashion - Creating fashion items that cater to niche interests and subcultures such as comic book fandoms.