Highlighting a range of comfortable fashion staples, The Ones 2 Watch 'Bibi, baby' editorial will appeal to the reclusive homebody. Model Bibi Sharipova stars in the shoot while donning a relaxed wardrobe and hanging out in and around her house.
While photographer Ko-Ta Shouji's subject does make her way outside, she doesn't stray too far from home and instead hangs out on balconies and fire escapes. This effortlessly cool editorial is not only a showcase of chic and understated clothes but is also spontaneously shot rather than overly posed.
This candid image series highlights comfortable fashions and follows a model as she collects her thoughts at home, lays on the couch and loiters around her building.
Moody Stay-at-Home Editorials
The Ones 2 Watch 'Bibi, Baby' Feature Boasts Comfortable Fashions
Trend Themes
1. Comfortable Fashion Staples - Disruptive innovation opportunities lie in the development of sustainable and eco-friendly materials for creating comfortable fashion staples.
2. Candid and Spontaneous Editorials - There is a potential for disruptive innovation in the creation of candid and spontaneous editorials that capture the essence of real-life moments.
3. Stay-at-home Lifestyle - Opportunities for disruptive innovation include the development of innovative products and services that cater to the growing stay-at-home lifestyle market.
Industry Implications
1. Fashion Retail - Fashion retailers can explore disruptive innovation opportunities by offering a wide range of comfortable and sustainable fashion staples for stay-at-home consumers.
2. Photography and Creative Services - The photography and creative services industry can capitalize on the trend by offering candid and spontaneous editorial shoots that resonate with consumers seeking authenticity.
3. Home and Leisure - Innovation opportunities exist in the home and leisure industry for brands to create products and experiences that enhance the stay-at-home lifestyle, such as comfortable loungewear and home entertainment solutions.