The COMEFORBREAKFAST Spring/Summer 2015 lookbook highlights illustrated streetwear staples that remind us of our childhood. The line of comfortable separates is accented with graphic prints that are reminiscent of scribbles and doodles found in one’s old notebooks from school.
The COMEFORBREAKFAST Spring/Summer 2015 collection "is a nostalgic journey to the days of one’s childhood." The collection plays with perception and presents the label’s consumers with a line of aesthetically striking and wearable pieces.
Comfort and aesthetics come together in this collection of sports-themed casuals, structured statement tees and weather-appropriate outerwear staples that are durable and vividly printed.
The label’s latest lookbook is styled by Lorenzo Posocco and captured by the lens of photographer Lorenzo Dalbosco.
Notebook Doodle Attire
The COMEFORBREAKFAST Spring/Summer 2015 Collection is Youthful
Trend Themes
1. Youthful Streetwear Staples - Opportunity for disruptive innovation in the fashion industry by creating streetwear clothing that appeals to the nostalgia and youthfulness of consumers.
2. Graphic Prints - Opportunity for disruptive innovation in the printing industry by developing new techniques to create vivid and aesthetic graphic prints on clothing.
3. Comfortable Separates - Opportunity for disruptive innovation in the apparel industry by designing and producing comfortable separates that prioritize both comfort and style.
Industry Implications
1. Fashion - The fashion industry can leverage the trend of youthful streetwear staples to attract younger consumers and tap into the nostalgia market.
2. Printing - The printing industry can explore new techniques to create visually striking and aesthetic graphic prints on clothing.
3. Apparel - The apparel industry can focus on developing and producing comfortable separates that offer a balance between comfort and style.