Columbia Care, a leading American cannabis and hemp product provider, has announced the launch of 'N2P,' a new full-spectrum CBD wellness line. According to the company, 'N2P' is all about ending the negative stigma around cannabis use -- the name of the line even stands for "negative to positive."
Formulated with high quality in mind, the new line will include a range of CBD products such as lip balms, tinctures, salves, and sour gummies. The company also plans to launch chocolate-based products by the end of 2021. All N2P products were designed to support everyday wellness, ranging from exercise recovery to sleep cycle support.
"We are committed to changing the conversation around CBD and providing a line of products that people can trust and expect that they’ll receive the best experience possible," said the Chief Growth Officer of Columbia Care. Jesse Channon.
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Trend Themes
1. CBD Wellness Products - The rise of CBD-infused wellness products presents a disruptive innovation opportunity in the health and beauty industry.
2. Celebrities Endorsing CBD - The trend of celebrity-backed CBD products has the potential to disrupt the marketing and advertising industry as well as the CBD industry.
3. Full-spectrum CBD - The growing demand for full-spectrum CBD products presents an opportunity to innovate in the cannabis and hemp industry by creating new, unique formulations.
Industry Implications
1. CBD Industry - The launch of 'N2P' presents an opportunity for companies in the CBD industry to diversify their product offerings and appeal to a wider consumer base.
2. Health and Wellness Industry - The launch of 'N2P' highlights the potential for CBD products to disrupt the health and wellness industry as consumers seek alternative, natural remedies.
3. Food and Beverage Industry - The planned launch of chocolate-based CBD products by Columbia Care presents an opportunity for innovation in the food and beverage industry as companies explore new ways to incorporate CBD into their products.