Children’s clothing brand Mini & Maximus understand that kids just want to have fun and rebel against the man. Their rock'n'roll-inspired collection, fittingly called the 'Rock Paper Scissors Collection' for Spring 2012, was made with the intention of children who run around all day and get up to all sorts of adventures, allowing them to express their creativity with fringe and color galore.
The lookbook and accompanying video depict children in bright clothing with equally bright-colored hair getting up to all kinds of mischief, including vandalizing walls with chalk graffiti while wearing playful statements like "I cut my own hair" and "the future is mine, don’t mess it up."
The brand believes in taking responsibility for the future of our children and our planet and strives to be eco-friendly using natural materials and water-soluble ink on all their designs, so parents can feel good about these clothes too.
Run-Amuk Children's Fashion
The Mini & Maximus 'Rock Paper Scissors Collection' is Sassy and Sweet
Trend Themes
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2. Rebellious Children's Fashion - Opportunity for disruptive innovation in creating children's clothing with a rebellious and playful attitude that encourages self-expression and creativity.
3. Sustainable Children's Fashion - Opportunity for disruptive innovation in creating durable and long-lasting children's clothing that reduces waste and promotes a more sustainable lifestyle.
Industry Implications
1. Children's Clothing - The children's clothing industry can benefit from disruptive innovation in eco-friendly and sustainable production practices as well as designs that encourage self-expression and creativity.
2. Fashion Retail - The fashion retail industry can benefit from disruptive innovation in promoting eco-friendly and sustainable children's clothing and marketing designs with a rebellious and playful attitude.
3. Eco-friendly Fashion - The eco-friendly fashion industry can benefit from disruptive innovation by focusing on creating sustainable and durable clothing for children that reduces waste and promotes a more sustainable lifestyle.