According to Colour Forecasters, when it comes to kids and colour, the trends are very similar to the adult market. Kids these days are taking their cues from the fashion world - that means colours that are sexy, sophisticated and right in step with Beverly Hills.
Translation for clueless parents: 2007 will see kids tending towards earth tones - from grey to khaki, to olive and paprika, as well as a host of jewel tones for girls and edgy neutrals including shades of blue, coral and lime for boys.
Colour Trends for Kids' Rooms
2007 Means New Colours
Trend Themes
1. Sophisticated Colour Palettes - The trend for kids' rooms is towards sophisticated colour palettes that mimic the adult fashion market, presenting an opportunity for innovative, high-end children's decor and furniture lines.
2. Gender-neutral Colours - With the use of earth tones and edgy neutrals, there is a growing trend for gender-neutral coloured rooms, creating an opportunity to create products for a more inclusive audience.
3. Jewel Tones for Girls - Jewel tones are a growing trend for girls' rooms, creating opportunities for decor and furniture lines that feature richly saturated colours and luxurious textures.
Industry Implications
1. Children's Decor - With the growing trend for sophisticated and gender-neutral colour paletts in kids' rooms there is an opportunity for innovative children's decor that appeals to both children and their design savvy parents.
2. Furniture Design - As kids' rooms follow in the footsteps of adult fashion, there is an opportunity for furniture designers to develop premium, upscale children's furniture lines that are both stylish and functional.
3. Textiles - With the trend towards earth tones, jewel tones and rich textures, there is an opportunity for textile manufacturers to develop luxurious and unique linens and drapery for children's rooms.