The paint company Dulux has created the 'Let’s Colour' international outreach project in order to transform gloomy communities all over the world into rainbow spaces. This colour movement has so far stroked their brushes in Paris, London, Rio de Janeiro, and Jodhpur, India.
More than simply gentrification, the 'Let’s Colour' project aims to encourage local participation and collaboration in the shaping of their own communities. See what Fernanda Romano, the Global Creative Director of Marketing at Euro RSCG, has to say about the project below.
Color-Popping Communities
The 'Let's Colour' Project Brings Bright Shades to Dull Locales
Trend Themes
1. Community Transformation - The 'Let's Colour' project demonstrates the trend of transforming gloomy communities into vibrant spaces through the use of color.
2. Local Participation - The 'Let's Colour' project highlights the trend of encouraging local communities to actively participate in shaping their own neighborhoods.
3. Global Outreach - The 'Let's Colour' project showcases the trend of reaching communities all over the world to promote colorful and vibrant environments.
Industry Implications
1. Paint Industry - The 'Let's Colour' project presents an opportunity for paint companies to collaborate and bring color to communities, driving product demand.
2. Community Development - The 'Let's Colour' project offers opportunities for community developers to incorporate color-focused initiatives into urban renewal projects.
3. Marketing and Advertising - The 'Let's Colour' project provides avenues for marketing and advertising agencies to create campaigns centered around community transformation and participation.