Tokyo-based fashion brand Graphpaper has unveiled its Spring/Summer 2022 collection, 'COLORS.' The new collection sees the label continuing its exploration of fine art-related themes, this time drawing inspiration from influential British master, David Hockney.
In particular, the collection's accompanying lookbook borrows from Hockney's classic double portraits, which feature friends, lovers, and relatives in side-by-side paintings. Here, the lookbook places two models with an obvious age gap next to one another, showcasing the collection's wide range of garments.
Much like Hockney's work, 'COLORS' utilizes vibrant and evocative hues, delivering a refreshing line of wardrobe staples. Items in the collection include pullover hoodies, cardigans, dress pants, blazers, windebrakers, and more. All of the pieces present simplistic designs and relaxed silhouttes, making them the perfect option for those in need of colorful everyday wear.
Iconic Artist-Themed Apparel
Graphpaper Draws Inspo From David Hockney for New 'COLORS' Collection
Trend Themes
1. Fine Art-inspired Fashion - Fashion brands are exploring the use of fine art as inspiration for their collections, presenting unique opportunities for collaborations and creative interpretations of iconic artworks.
2. Age-inclusive Fashion - Fashion brands are showcasing age diversity in their campaigns, presenting opportunities for more inclusive advertising and design of clothing that caters to a wider age range.
3. Colorful Wardrobe Staples - Fashion brands are exploring the use of bold and vibrant hues for everyday wear, presenting opportunities for creative color combinations and statement pieces in clothing lines.
Industry Implications
1. Fashion - Fashion brands can draw inspiration from fine art to create unique and engaging collections that resonate with consumers and push the boundaries of fashion design.
2. Advertising - Campaigns that showcase age diversity in fashion can present opportunities for more inclusive advertising that resonates with audiences across generations.
3. Retail - Fashion brands that offer colorful wardrobe staples can offer consumers a unique and engaging shopping experience, helping to set themselves apart in a competitive marketplace.