To promote the latest issue of The Observer Music Monthly feature about 'The Lost Tribes of Pop,' the magazine released Goth Coloring Books as an attractive promotional campaign instead of more traditional flyers.
The coloring activity book incorporates graphic designs set up in a color-by-numbers style with images of punk rockers and goth kids hanging out at haunted houses and cemeteries. Created by UK designers Mark McCall and Richard Dorey, the pamphlet comes with a single chunky black crayon because when you are goth, all other colors are completely irrelevant.
A creative way to capture the attention and interest of today's youthful consumers, the Goth Coloring Books have become a sought-after collectable item that works as excellent promotion for the magazine.
Dark Drawing Pad Pamphlets
The Observer Music Monthly Promotes Using Goth Coloring Books
Trend Themes
1. Goth Coloring Books - Creating coloring books with goth-themed designs as a unique promotional strategy for attracting young consumers.
2. Color-by-numbers Style - Incorporating color-by-numbers style into coloring books to provide an interactive and engaging experience for consumers.
3. Youthful Collectable Items - Designing promotional items that appeal to young consumers and become sought-after collectables.
Industry Implications
1. Publishing - Using goth coloring books as a promotional tool for magazines to attract readers and increase circulation.
2. Graphic Design - Incorporating goth-themed designs into coloring books to cater to the interests of young consumers.
3. Stationery and Art Supplies - Designing unique promotional items, such as goth coloring books, that drive sales in the stationery and art supply industry.