This colorful sportswear collection is designed in collaboration between adidas Originals and Oyster Holdings. The partnership consists of an array of travel-ready apparel, as well as a brand new iteration of the Samba footwear silhouette.
The entire capsule is informed by exploration. A recurring motif is the 'World Traveler's Cup' logo which appears throughout. The Samba is made available in three vibrant colorways — blue, yellow, and red. The travel motif is instilled even more intensely through the incorporation of passport stamps on the sock liner and the designation of the multicolored "International Sportsman.' The colorful sportswear collection is presented in a travel-friendly photoshoot that features the offerings on the backdrop of an airport.
Photo Credits: Anthony Trevino/ adidas Originals/ Oyster Holdings
Sporty Travel-Centric Capsules
adidas Originals & Oyster Holdings Drop a Colorful Sportswear Line
Trend Themes
1. Colorful Sportswear - The colorful sportswear trend presents an opportunity for brands to create vibrant and visually appealing apparel collections that resonate with consumers.
2. Collaborative Partnerships - The collaboration between adidas Originals and Oyster Holdings showcases the potential for brands to join forces and leverage their unique expertise to create innovative products and collections.
3. Travel-inspired Design - The incorporation of travel motifs, such as passport stamps and the 'World Traveler's Cup' logo, demonstrates the disruptive innovation opportunity in creating sportswear collections that cater to the travel-centric consumer.
Industry Implications
1. Apparel - The apparel industry can explore the use of vibrant colors and travel-inspired design elements to create sportswear collections that appeal to consumers seeking unique and visually engaging products.
2. Footwear - The footwear industry can capitalize on the trend of colorful sportswear by designing and releasing footwear silhouettes in vibrant colorways, offering consumers a bold and stylish option for their athletic and travel needs.
3. Fashion Photography - The fashion photography industry can benefit from the trend of travel-themed sportswear collections by developing creative photoshoot concepts that showcase the products in a travel-friendly and aspirational setting, capturing the attention and interest of consumers.