The inaugural range by Infrathin is doused in colorful preppy aesthetics. The brand is newly launched by Alex Israel who is an artist and a long-time Louis Vuitton collaborator.
The garments boast clean-cut silhouettes, some sporting playful graphics that infuse the style with whimsicality. From a purple pelican and a minimalist line-style drawing of a wave to an ultra-playful avocado, it becomes clear that the colorful preppy collection is attempting to redefine the traditional boundaries of the style.
Alex Israel strategically chose the name for his brand, which references renowned artist Marcel Duchamp. The painter had defined 'Infrathin' to mean "the immeasurable difference between two 'identical' things." By strategically tieing this to the ethos of the brand, Alex Israel is able to create value through art history.
Colorful Preppy Clothing
Infrathin is the Brain Child of Alex Israel & It Launched Its First Line
Trend Themes
1. Colorful Preppy Fashion - The rise of colorful preppy aesthetics in fashion with clean-cut silhouettes and playful graphics creates an opportunity for brands to redefine traditional boundaries.
2. Art-inspired Fashion - The infusion of art history and references in fashion, such as with Infrathin, presents opportunities for brands to create value and meaning with their clothing.
3. Whimsical Graphics in Fashion - The use of playful and whimsical graphics in fashion, as seen in Infrathin's collection, provides an opportunity for brands to add a unique and fun twist to their garments.
Industry Implications
1. Fashion - The fashion industry can adapt to the trend of colorful preppy fashion and art-inspired clothing to expand their offerings and attract a new customer base.
2. Art - Collaborations between artists, such as Alex Israel, and fashion brands can lead to art-inspired fashion collections with unique and meaningful designs.
3. Graphic Design - The use of playful and whimsical graphics in Infrathin's collection presents an opportunity for graphic designers to collaborate with fashion brands and add a fun twist to their designs.