As though straight out of a Tim Burton film or, more commonly, a dream, the Color Consumption photo series deals and wheels in the surreal. As its title suggests, each image focuses on the use of saturated hues that help to create the fantastical feel present in the photographs. From hot pinks and bright blues to different shades of green, the colors are fun, playful and even a tad mysterious.
Shot by Design Army, a studio based in Washington, DC, and founded by husband and wife team Pum and Jake LeFebure, the Color Consumption photo series is a self-initiated project centered around their main inspiration. The couple explains, "Color is a commodity. It is the ultimate currency to sustain and nourish our creative souls. It’s a design mantra we call ‘Color Consumption’."
Chromatically Surreal Captures
Color Consumption by Design Army is Straight Out of a Dream
Trend Themes
1. Color Consumption - The use of saturated hues to create a fantastical feel and immersive experience
2. Surreal Photography - Capturing dream-like images to create a unique perspective and aesthetic
3. Commodity Color - The use of color as a valuable asset for creative expression and inspiration
Industry Implications
1. Photography - Incorporating surreal and immersive elements to create unique and captivating imagery
2. Design - Utilizing color as a commodity and leveraging its power as a design element to create unforgettable experiences
3. Advertising - Implementing surreal and immersive aesthetics in marketing campaigns to grab attention and create lasting impressions