To address the issue of college campus safety and more specifically gender-related violence happening at places of post-secondary learning, HeForShe recently held an global 'ideathon.'
The United Nations initiative aims to make men a part of the conversation for gender equality. Held on December 3rd, the event was hosted on social media platform Twitter as well as streaming site Periscope. Based in New York City, the international ideathon asked participants to brainstorm ways to end gender-based violence for students.
Three different teams made up of students and young professionals came up with three concepts for college campus safety. Based on a Twitter poll, 59% found the Safety Uni App would be most helpful. This results-driven campaign was not only engaging and interactive, but tangibly productive.
Feminist Brainstorming Initiatives
The HeForShe Global Ideathon Focused on College Campus Safety
Trend Themes
1. College Campus Safety - Opportunity for disruptive innovation in developing new technologies and strategies to enhance safety measures on college campuses.
2. Gender-based Violence Prevention - Opportunity for disruptive innovation in creating educational programs and awareness campaigns to prevent gender-based violence in educational settings.
3. Social Media Engagement - Opportunity for disruptive innovation in leveraging social media platforms to engage and involve a wider audience in discussions and initiatives for gender equality.
Industry Implications
1. Technology - Opportunity for disruptive innovation in developing safety apps, wearable devices, and other technological solutions to improve college campus safety.
2. Education - Opportunity for disruptive innovation in integrating gender-based violence prevention programs and curriculum into educational institutions.
3. Public Relations and Marketing - Opportunity for disruptive innovation in designing impactful campaigns and strategies to raise awareness and engage the public in the conversation of gender equality and campus safety.