Prada have outdone themselves with their new Lookbook for the fall. The highly original photographic artwork has the cut and paste look of collages.
Many of the photographs have shapes cut out of them or the sectioned images of the models that are deliberately misaligned. Patterns of lace and fabric are also superimposed or form the backgrounds of some of the photographs. Lace is a main feature in the latest Prada fashions.
Lok Jansen, a Tokyo based illustrator and architect, collaborated with illustrator and graphic designer Jeroen Koolhaas to produce the artwork for this Lookbook.
Collage Inspired Fashion Photography
Prada Autumn/Winter 2008 Look Book
Trend Themes
1. Collage-inspired Fashion - Utilizing a cut and paste aesthetic in fashion photography and design for a unique and original look.
2. Mixed Media Marketing - Incorporating various art forms into marketing campaigns to capture attention and create a lasting impact.
3. 3D Textile Innovation - Combining different textures and fabrics to create a multi-dimensional effect in fashion design.
Industry Implications
1. Fashion Industry - Utilizing mixed media in fashion design and marketing campaigns to stand out in an increasingly crowded industry.
2. Graphic Design Industry - Incorporating more complex and layered imagery into marketing campaigns and materials.
3. Textile Industry - Experimenting with combining various fabrics and textures to create visually interesting pieces in fashion design.