Popular skateboard fashion apparel retailer Vans recently teamed up with wilderness outerwear brand The North Face to offer a collaborative shoe collection that fuses together signature aspects of both brands. The collection is set to release for the Fall/Winter 2015 season.
The North Face is known for its revolutionary gear designed for snowboarders, hikers and adventurers seeking to get acquainted with the Great White North. The line features Van's classic sneaker silhouettes topped with materials and designs constructed especially for cooler weather. The line features high top sneakers complete with what appears to be similar quilted down material found on many of The North Face's jackets. Many of the sneakers are able to repel water and control heat retention making these ideal shoe designs to wear during rain or snow.
Sporty Outerwear Sneakers
Vans Teams Up with The North Face for a Collaborative Shoe Collection
Trend Themes
1. Collaborative Fashion Collections - The partnership between Vans and The North Face highlights the trend of brands collaborating on fashion collections to combine their unique styles and attract a wider audience.
2. Weather-adaptive Footwear - The incorporation of materials and design elements from The North Face's outerwear into Vans' sneakers reflects the trend of creating shoes that are suitable for cooler weather conditions while maintaining a fashionable look.
3. Functional Sneaker Innovation - The ability of these sneakers to repel water and control heat retention showcases the trend of developing footwear with enhanced functionality to meet specific weather-related needs.
Industry Implications
1. Fashion/apparel - The collaborative shoe collection between Vans and The North Face demonstrates the potential for cross-industry collaborations within the fashion and apparel sector to create unique and appealing products.
2. Outdoor Gear - The inclusion of specific materials and design elements inspired by The North Face's outerwear highlights the opportunity for innovation in the outdoor gear industry to expand into other product categories.
3. Athletic Footwear - The incorporation of weather-resistant features into sneakers showcases the potential for disruptive innovation within the athletic footwear industry by blending style and functionality for various weather conditions.