adidas Skateboarding and BEYOND THE STREETS launch an artistic collaborative capsule, titled 'MARK MAKER / RULE BREAKER.' The fashion-forward and rebellious initiative celebrates the nature of graffiti as an illegal instance of adored creative expression and artistic utilization of otherwise characterless public space. The MARK MAKER / RULE BREAKER collection is a bridge between the artistry and unapologetic self-expression on the streets and the fashion industry.
The adidas Skateboarding x BEYOND THE STREETS collaborative capsule is comprised of illustrated and custom designed t-shirts, tote bags, pins and skateboard decks. The graffiti and skate culture-inspired graphics are conceived from a select line-up of artists -- STAY HIGH 149, Martha Cooper, KC Ortiz, Kristofferson San Pablo, and Jason Revok. All of them participate in BEYOND THE STREETS' definitive exhibitions in Los Angeles.
Graffiti-Inspired Collaborative Capsules
adidas x Beyond the Street Explores Art & Skate Culture
Trend Themes
1. Artistic Collaborative Capsules - The fusion of art and fashion in collaborative capsules presents an opportunity for brands to tap into the creativity and self-expression of their customers.
2. Graffiti-inspired Graphics - The use of graffiti-inspired graphics in fashion collections allows brands to connect with the rebellious and urban culture, appealing to a younger demographic.
3. Unapologetic Self-expression - Celebrating unapologetic self-expression through fashion collections encourages brands to embrace individuality and empower their customers to express themselves authentically.
Industry Implications
1. Fashion - Fashion brands can leverage the popularity of artistic collaborations and graffiti-inspired graphics to attract a creative and urban consumer base.
2. Art - Art galleries and museums can explore opportunities to collaborate with fashion brands and showcase street art-inspired collections, merging the worlds of art and fashion.
3. Skateboarding - Skateboarding brands can venture into fashion collaborations to extend their brand reach and appeal to a broader audience interested in skate culture and street art.