Oftentimes when you first wake up or have just had a very rich meal, your breath could potentially become something straight out of a monster movie; the Colgate Plax ad campaign shows that the brand is understanding of this and wants you to know that 'Bad breath isn't you.'
Conceived and executed by New York-based ad agency Young & Rubicam, the Colgate Plax ad campaign is quirky, humorous and to-the-point. Instead of going for the typical Photoshopped route that would yield a more surreal yet realistic rendition of these scenarios, the Colgate Plax ad campaign centers around illustrations, which happen to be popping up more and more in print ads.
Alternate Breath Personalities
The Colgate Plax Campaign Shows that 'Bad Breath Isn't You'
Trend Themes
1. Personalized Breath Solutions - Opportunity for companies to develop customized breath freshening products targeted at specific breath conditions.
2. Humorous Illustration Advertising - Potential for businesses to explore the use of illustrations in advertising campaigns to create a quirky and engaging brand identity.
3. Awareness of Oral Health - Opportunity for oral care companies to educate consumers about the importance of maintaining good oral hygiene for overall health.
Industry Implications
1. Oral Care - Oral care companies can innovate by creating breath freshening products that are effective and tailored to individual needs.
2. Advertising - Advertising agencies can offer creative and humorous illustration-based campaigns to help brands stand out in the market.
3. Healthcare - Healthcare providers can focus on promoting the connection between oral health and overall well-being to encourage better oral hygiene practices.