Colgate and Perfect Corp. have teamed up to build an algorithm that will use augmented reality to visualize the effects of the brand's ‘Optic White Overnight Teeth Whitening Pen’ on the teeth of consumers. This tool works to accurately simulate the effects of the teeth whitening pen on the teeth after just two weeks of use. The AR aspect allows consumers to gauge the potential benefits of the product before committing to purchasing it.
"It’s exciting to work with a forward thinking brand to charter new categories and develop new algorithms and solutions that will change the way consumers shop and engage with teeth whitening tools," said Alice Chang, Founder and CEO of Perfect Corp.
Users can access the Colgate Optic White simulation on the Colgate Whitening Hub and through QR codes that will be printed on its retail packaging.
AR-Powered Teeth Whitening
Colgate and Perfect Corp. Launch an AR-Based Teeth Whitening Experience
Trend Themes
1. Ar-based Product Visualization - Augmented reality is used to accurately simulate the effects of teeth whitening products, allowing consumers to gauge the potential benefits before purchasing.
2. Algorithm for Consumer Engagement - The development of algorithms that change the way consumers shop and engage with teeth whitening tools is an exciting opportunity for innovation.
3. QR Code Integration - Integrating QR codes on retail packaging could revolutionize the way consumers interact with products and brands.
Industry Implications
1. Beauty and Personal Care - AR-based product visualization and algorithm development could disrupt the beauty and personal care industry by improving the consumer shopping experience.
2. Retail - QR code integration on retail packaging is an opportunity for innovation in the retail industry, allowing for a more interactive and personalized shopping experience.
3. Augmented Reality - The use of augmented reality for product visualization could have disruptive innovation opportunities in various industries beyond teeth whitening, such as interior design or fashion.