In an effort to change fashion's bad food rap, hipper-than-thou French retailer Colette has introduced the Colette Lunch Box. You may be one flu (or personal crisis) away from your goal weight but a healthy and yummy meal is always chic.
The Colette Lunch Box contains a guacamole tofu burger, fresh veggies (instead of fries) with a sesame vinaigrette (instead of ketchup), Swiss-made chocolate covered almonds and a vitamin water. Who says having a healthy appetite and actually eating isn't fashionable?
Fashion Forward Meals
The Colette Lunch Box is Healthy and Chic
Trend Themes
1. Fashionable Food - Disruptive innovation opportunity: Creating stylish and healthy meal options that cater to fashion-forward individuals.
2. Health-conscious Retail - Disruptive innovation opportunity: Integrating health-focused food offerings into the retail experience to attract health-conscious consumers.
3. Gourmet Fast Food - Disruptive innovation opportunity: Combining high-quality ingredients and quick service to offer fast food options that are both delicious and nutritious.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Partnering with food companies to offer stylish and healthy meals at fashion retail stores.
2. Food and Beverage - Disruptive innovation opportunity: Developing and marketing fashionable and health-conscious food products.
3. Fast Food - Disruptive innovation opportunity: Rethinking the traditional fast food model to offer trendy and nutritious meals on-the-go.