The newest Colenso BBDO campaign in New Zealand is for the teen vampire saga, ‘The Vampire Diaries.’ What better way to garner attention than to wreak havoc on people’s hydration?! The ad campaign targets water coolers, filling them up with fake blood so people dispense some reddish water as opposed to the real stuff.
I can imagine this Colenso BBDO campaign as being pretty effective, by forcing people to look at why their water is a deep shade of red, rather than clear. I know I would be a little thrown!
Blood-Filled Water Coolers
Colenso BBDO Campaign for ‘The Vampire Diaries' is Gory
Trend Themes
1. Shockvertising - The use of provocative and unexpected imagery or messaging to create a strong emotional response from the audience, potentially leading to increased brand awareness and engagement.
2. Guerrilla Marketing - Using unconventional and low-cost marketing tactics to generate buzz and attention for a product or campaign.
3. Viral Marketing - Creating and sharing entertaining or informative content with the goal of it being widely circulated among internet users, potentially leading to increased brand visibility and engagement.
Industry Implications
1. Advertising - Incorporating shockvertising, guerrilla marketing, and viral marketing tactics into advertising campaigns can lead to increased brand awareness and engagement, especially for products aimed at younger demographics.
2. Tv/movie Marketing - Using provocative advertising tactics like Colenso BBDO's blood-filled water coolers can generate buzz and word-of-mouth for upcoming TV shows or movies, potentially leading to higher viewership or ticket sales.
3. Event Marketing - Incorporating shock value and unconventional tactics into event marketing, such as using fake blood in water coolers, can create a unique and memorable experience for attendees, potentially leading to increased engagement and attendance for future events.