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The Cold Bruer is a Sleek, Cold Brew Coffee System

If you appreciate a great cup of cold brew coffee, you’ll love the Cold Bruer.

This device takes advantage of an emerging brewing method in the coffee world; slow drip cold brewing. Cold Bruer relies on cold water dripping through a bed of coffee over the course of several hours; a technique once only found in leading specialty coffee establishments. This process brings out the natural sweetness of the coffee, while producing a smoother, less acidic and less bitter cup. Cold Bruer makes this accessible to the home user with a clean, simple to use design. Cold Bruer is available on Kickstarter for $50, a steal considering that similar products on the market will cost you around $200.
Trend Themes
1. Slow Drip Cold Brewing - Disruptive innovation opportunity: Creating affordable and user-friendly cold brew coffee systems for home use.
2. Enhanced Coffee Flavor - Disruptive innovation opportunity: Developing methods or devices that bring out the natural sweetness of coffee while reducing acidity and bitterness.
3. Affordable Specialty Coffee - Disruptive innovation opportunity: Finding ways to make specialty coffee more accessible to consumers by offering affordable brewing systems.
Industry Implications
1. Coffee Brewing Equipment - Disruptive innovation opportunity: Designing and manufacturing sleek, affordable, and user-friendly cold brew coffee systems.
2. Specialty Coffee Retail - Disruptive innovation opportunity: Offering affordable cold brew coffee systems as a way to enhance the coffee drinking experience for home users.
3. Online Home Appliance Retail - Disruptive innovation opportunity: Selling affordable cold brew coffee systems online, allowing consumers to easily access specialty coffee brewing at home.

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