Supermodel Gisele Bundchen's first campaign after giving birth to son Benjamin Brady was the Colcci Fall/Winter 2010 campaign. The Brazilian retailer had fashion photographer David Sims behind the lens to capture Gisele who was in fine form just months after giving birth.
Male model Danny Schwarz joined Bundchen for the Colcci Fall/Winter 2010 ads. The lookbook features many boho-esque outfits in several shades of grey ranging from dark charcoal to a lighter dove grey.
Postpartum Boho Campaigns
Gisele Bundchen Shows Off Her Figure for Colcci Fall/Winter 2010
Trend Themes
1. Boho Maternity Fashion - There is a growing demand for stylish, comfortable and affordable boho-inspired maternity wear that can be worn during and after pregnancy with ease.
2. Postpartum Fashion Campaigns - Given the popularity of maternity fashion, there is an untapped opportunity for brands to create advertising campaigns that focus on postpartum and breastfeeding-friendly clothing options that offer comfort and style.
3. Sustainable Postpartum Fashion - As eco-conscious fashion becomes increasingly important, there is an opportunity for brands to create postpartum clothing made from sustainable and non-toxic materials that cater to the needs of the mother while also being environmentally friendly.
Industry Implications
1. Maternity Fashion Industry - Brands in the maternity fashion industry can take advantage of the growing demand for boho-inspired clothing that offers comfort and style for expecting and new mothers.
2. Fashion Advertising Industry - The fashion advertising industry has the opportunity to create campaigns that showcase postpartum and breastfeeding-friendly clothing options that are stylish and comfortable for new mothers.
3. Sustainable Fashion Industry - The sustainable fashion industry can cater to the needs of eco-conscious mothers by creating postpartum clothing made from sustainable materials that are safe and healthy for both the mother and the environment.