Veteran's Day brought about a momentous occasion where mega cola brands, Coke and Pepsi, came together for a first collaborative advertisement spot. The commercial was on behalf of the veteran-supporting nonprofit, ACP-AdvisorNet.org, which helps veterans transition into new jobs.
The two executives, Muhtar Kent and Indra Nooyi for Coke and Pepsi respectively, are featured side by side -- in a split screen design however, meaning they weren't actually in the same room together. The pair says there is no better thing to unite them than the country's veterans. The two executives even finish each other's sentences in the 30 second spot.
Though historically the two brands do not necessarily get along, they have both individually supported veterans for many years, making this day the perfect cause to unite themselves over.
Rivalry Truce Ads
CEOs of Coke and Pepsi Made a Truce Commercial in Celebration of Veterans Day
Trend Themes
1. Brand Collaborations - Mega brands Coca-Cola and Pepsi collaboratively advertise for the first time to support a Veteran's Day nonprofit, suggesting new opportunities for brands to collaborate on social initiatives.
2. CSR Marketing - The executives of Coke and Pepsi unifying over a social cause by supporting a nonprofit highlighting their CSR values, which opens up opportunities for companies to engage in more publicized CSR efforts.
3. Veteran Support - Supporting veterans is becoming a new norm for businesses with Coca-Cola and Pepsi taking initiative, opening up opportunities for other industries to support veteran military as well.
Industry Implications
1. Beverage Industry - Collaborations within the beverage industry could open up new promotional and advertisement opportunities with an emphasize on supporting social causes.
2. Nonprofit Industry - Collaborations between two major corporations effectively help garner support for nonprofit companies that need more visibility and funding.
3. Military Industry - The push for the private sector to take an interest in supporting the military is becoming increasingly popular, presenting new opportunities for businesses to support veterans and even active military personnel.