Arthur Sales and Francisco Lachowski heat up the room in for issue #2 of Coitus Magazine. The boys were photographed by Greg Vaughan in open shirts and striped blue skivvies. Clothing choices include flowery Hawaiian prints and striped tanks and shirts.
With silly faces, pleasing pecs and tanned ripped abs, these guys are sure to make any girl giddy. Browse through the Coitus Magazine pictures and I know you will smile!
Implications - As modern society becomes more accepting on all facets, male consumers are also beginning to embrace different sides of themselves. Designs that allow for exploration are attractive to those men who aren't afraid to stray away from the super masculine aesthetic. Companies trying to appeal to more shoppers could develop more of their items with this in mind.
Playful Pretty Boys
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Trend Themes
1. Gender Exploration - Companies can capitalize on the trend by developing designs that allow male consumers to embrace different sides of themselves and explore their gender identity.
2. Acceptance of Male Sensitivity - Opportunities lie in creating products that cater to men who are not afraid to stray away from the super masculine aesthetic and value emotional expression and sensitivity.
3. Nonbinary Fashion - The rise of nonbinary fashion presents a disruptive innovation opportunity for companies to create inclusive and gender-fluid designs that appeal to a wider range of shoppers.
Industry Implications
1. Fashion - Fashion companies can tap into the trend by designing and marketing clothing that allows male consumers to explore various aspects of their identity.
2. Beauty - Beauty brands can develop products that cater to men who value emotional expression and sensitivity, offering skincare or grooming options that focus on self-care and self-expression.
3. Publishing - Publishing companies could create magazines or online platforms that showcase nonbinary fashion and provide a space for the exploration of personal style and gender identity.