'Coffee Time' by Wan-tzu is a clever papercraft stop motion film that is extremely unique.
The film is Wan-tzu's first attempt at stop-motion animation, which is an evident success. In the film, you see a unique papercraft automatic brewing system. Wan-tzu was inspired by a previous film he had seen, entitled 'SNASK,' which got this talented soul hooked on stop-motion animation and film.
Wan-tzu said of his Coffee Time film, "Every cup of coffee contains its own soul, extracted from your feeling today. Every cup of coffee is like a magic show containing different journey and bringing the unending imagination and surprises. With a sip of coffee, you not only taste your own story, but also change your perspective of the world."
Brew Branding Origins
'Coffee Time' by Wan-tzu Looks at the Soul of the Java
Trend Themes
1. Stop-motion Animation in Branding - The success of 'Coffee Time' by Wan-tzu demonstrates a trend towards the use of stop-motion animation to create unique and captivating brand stories.
2. Inspired by Previous Creations - The inspiration behind Wan-tzu's film illustrates a trend where creatives are inspired by previous works and launching their own creative versions.
3. Soulful Branding - The creative message of 'Coffee Time' emphasizes a trend towards an advertising and branding approach that focuses on emotional connection and experiences.
Industry Implications
1. Coffee Products Industry - The success of Wan-tzu's film demonstrates the opportunity for cafes and coffee brands to implement unique and captivating visual storytelling in their branding and marketing efforts.
2. Animation Industry - The success of 'Coffee Time' and its creation using stop-motion animation highlights the opportunity for creatives and animation studios to work with brands to create unique and captivating brand stories through animation.
3. Marketing Industry - The trend towards emotionally driven and experiential branding messages can help marketers create more engaging and memorable campaigns for their clients in a variety of industries.