Following the rising loyalty scheme trend, Israel-based CupsTelAviv is a coffee subscription service that provides its members with daily coffee at various independent venues. The use of it is also eased with a partnering app that leads the users to the nearest venues that are participating in the CupsTelAviv subscription.
The subscription idea is smart because just like the tampon subscriptions, it addresses a commodity that most people invest money in regardless, on a daily basis.
The subscription is profitable for businesses as well due to the food sales that they eventually make by providing the free coffee. It is possible to see a quick rise in coffee subscription services in the near future.
Morning Coffee Subscriptions
CupsTelAviv Provides Free Coffee to Members in Participating Venues
Trend Themes
1. Rising Loyalty Scheme Trend - The subscription idea addresses a commodity that most people invest money in on a daily basis.
2. Coffee Subscription Services - There is a potential for a quick rise in coffee subscription services in the near future.
3. Commodity Subscriptions - The success of tampon subscriptions indicates the potential for subscription models for other daily commodities.
Industry Implications
1. Coffee Shops and Cafes - Coffee shops and cafes can benefit from partnering with coffee subscription services, increasing foot traffic and potential food sales.
2. Food and Beverage Industry - The rise of coffee subscription services presents opportunities for the food and beverage industry to explore new revenue streams and partnerships.
3. Mobile App Development - Developing mobile apps to facilitate the use of coffee subscription services can be a lucrative opportunity for mobile app developers.