Just ahead of National Coffee Day this year, Krispy Kreme will be adding to its menu with two new coffee-centric creations—a coffee-glazed donut and a coffee that takes flavor inspiration from the chain's Original Glazed donut.
Those who love the Original Glazed donut from Krispy Kreme will soon have the chance to enjoy it in a new way in the form of the Coffee Glazed Donut, but only for a limited time in celebration of the coffee holiday. The Original Glazed Coffee, however, will become a permanent menu item at Krispy Kreme. As Krispy Kreme Doughnuts' VP of US marketing Alison Holder puts it, "our coffee is going doughnuts, and our doughnuts are going coffee!"
Coffee-Glazed Donuts
Krispy Kreme is Remixing Its Original Glazed Donut with a Coffee Flavor
Trend Themes
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Coffee-inspired Beverages — Disruptive Innovation Opportunity: Developing new coffee beverages with flavors inspired by popular food items.
Industry Implications
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Food and Beverage — Disruptive Innovation Opportunity: Creating unique food and drink combinations to cater to changing consumer preferences.
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Restaurants — Disruptive Innovation Opportunity: Reinventing traditional menu items with innovative flavor profiles to attract new customers.
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Coffee and Donut Chains — Disruptive Innovation Opportunity: Introducing limited-time offerings and coffee-inspired menu items to increase customer engagement and drive sales.