Attention java addicts: Starbucks is now issuing cards that will give you coffee for life. There are only 10 cards in existence, which you can only get by winning the Starbucks for Life sweepstakes, which runs throughout this year's holiday season and into January.
The Starbucks for Life card is good for a free food or beverage item at Starbucks once a day, every day for the course of 30 years. As if the cards aren't special enough, they have a luxurious appearance in hammered gold that denotes the special edition out of 10 and are etched with the avid coffee drinker's name. Starbucks has calculated that the value of each Starbucks for Life card is about $54,275.
Lifelong Coffee Cards
This Starbucks Card Ensures You Have Coffee for Life
Trend Themes
1. Starbucks for Life Sweepstakes - The Starbucks for Life sweepstakes offers a disruptive innovation opportunity to companies looking to boost customer loyalty through creative and unique promotional activities.
2. Loyalty Program Innovation - The Lifelong Coffee Cards trend highlights the growing importance of loyalty program innovation in the food and beverage industry and creates an opportunity for companies in this market to stand out by providing unique and long-lasting benefits to customers.
3. Premium Gift Card Designs - The luxurious appearance of the Starbucks for Life cards presents a disruptive innovation opportunity for companies to create premium gift card designs that offer a more personalized and exclusive experience for customers.
Industry Implications
1. Food - The Lifelong Coffee Cards trend creates an opportunity for companies in the food industry to increase customer retention and loyalty by offering unique and compelling rewards programs.
2. Beverage - The Starbucks for Life sweepstakes presents an opportunity for companies in the beverage industry to engage with consumers in a new and exciting way by creating innovative and memorable promotional campaigns.
3. Retail - The premium design and limited availability of the Starbucks for Life cards creates an opportunity for companies in the retail industry to create exclusive and personalized gift cards to enhance customer experience and drive sales.