What experience are you looking for in your next cup of coffee. Taste and stimulation spring to mind, but the latter would normally mean an energy boost. In this case, Italian coffee company Lavazza is using sex appeal to sell coffee.
So just when you thought American's use sex to sell almost anything, you remember that Europe, that's been the trend for years.
I don't know why, but I feel like drinking some coffee.
Implications - Eryk Fitaku is the creative mastermind behind this brilliant photo project -- shooting, directing and designing the graphics. His finishing techniques are most recognized, as he uses innovative techniques like hand coloring, double exposing and others that enhance his images. The multi-talented artist's career is skyrocketing as a result of this striking campaign.
Coffee Advertising Gets Naughty
Italy Uses Sex While America Uses Taste
Trend Themes
1. Sexual Advertising - Disruptive innovation opportunity: Explore the use of sex appeal in advertising to attract customers and create a memorable brand image.
2. Creative Photography - Disruptive innovation opportunity: Incorporate innovative techniques like hand coloring and double exposing in photography to create visually captivating images.
3. International Advertising Trends - Disruptive innovation opportunity: Analyze advertising trends across different regions to gain insights and adapt strategies for global marketing campaigns.
Industry Implications
1. Coffee - Disruptive innovation opportunity: Experiment with unconventional marketing approaches, such as using sex appeal, to differentiate coffee brands in a crowded market.
2. Photography - Disruptive innovation opportunity: Explore new techniques and styles in photography to create visually stunning images that engage audiences and elevate brand communication.
3. Advertising - Disruptive innovation opportunity: Stay up-to-date with international advertising trends to identify new strategies and approaches that can amplify brand messaging and attract attention.