H&M has launched a new PETA-approved clothing collection titled 'Co-Exist,' which features a range of garments all made using animal-free materials and practices. The comprehensive new line will cross menswear, womenswear, and childrenswear items, spotlighting alternatives to animal-based materials typical to fast-fashion clothing.
Aesthetically, the collection is inspired by party clothing from the 1990s. Standout items include a FLWRDWN puffer jacket, vests made from VEGEA (a vegan leather material made from wine byproducts), and women's skirts made from ECONYL (a unique material made entirely from waste products such as carpets, industrial plastics, and fishing nets.)
"We’re proud to be able to unite two passions: versatile, fashion-forward design with more sustainable PETA-approved alternatives to animal-derived materials," said H&M Senior Designer Malin Dubois in a recent press release.
Animal-Free Fashion Collections
H&M Unveils New Vegan Clothing Collection Dubbed 'Co-Exist'
Trend Themes
1. Animal-free Fashion - Opportunity for clothing companies to explore the use of plant-based, recycled and vegan materials to meet the growing demand for conscious consumers.
2. Sustainable Fashion - Opportunity for clothing companies to incorporate eco-friendly practices and materials to reduce waste and carbon footprint in the production process.
3. Circular Fashion - Opportunity for companies to embrace the circular economy model, by designing long-lasting, reusable, and recyclable fashion items, and reducing the amount of textile waste in the landfill.
Industry Implications
1. Fashion Retail - Opportunity for fashion retailers to offer more animal-free fashion options as consumers become more conscious about their environmental impact and ethical concerns related to animal welfare.
2. Sustainable Textile Manufacturing - Opportunity for textile manufacturers to adopt sustainable and innovative technologies that reduce the environmental impact of textile production and support the use of eco-friendly materials.
3. Waste Management - Opportunity for waste management companies to explore new methods of recycling and repurposing textile waste to create new materials and reduce the amount of textile waste in landfills.