Nike is releasing a new iteration of the Dunk Mid silhouette, fitting the iconic sneaker with a ‘Coconut Milk’ color palette. The shoe is decorated with a color scheme of coconut milk, vibrant orange, heavenly gold, plum eclipse, sail, and night maroon. Except for the Swoosh and heel, which are made of leather, the offering is all in canvas material. The Swoosh and the mesh tongues and lining are all emphasized in distinct colors for contrast. The shoe is finished with a maroon rubber outsole that is solid in color and a midsole that is speckled.
After the debut of the ‘Panda’ colorway, Nike decided to incorporate color into its sneaker models again. The ‘Coconut Milk’ Dunk Mid launches at Nike and select retailers in Spring 2023 for a retail price of $115 USD.
Contrasting Mid-Cut Sneakers
Nike Unveils the Dunk Mid SIlhouette in a 'Coconut Milk' Iteration
Trend Themes
1. Color-blocked Sneakers - There is an opportunity to create and market more sneakers with bold, contrasting color palettes like Nike's 'Coconut Milk' Dunk Mid silhouette.
2. Canvas Sneakers - More canvas materials can be used to make stylish sneakers similar to the Dunk Mid silhouette.
3. Speckled Midsoles - Sneakers with midsoles that are speckled like the 'Coconut Milk' Dunk Mid can become a trend.
Industry Implications
1. Footwear - The footwear industry has space to innovate with color, materials, and designs of sneakers.
2. Fashion - The fashion industry can take inspiration from the 'Coconut Milk' Dunk Mid silhouette and experiment more with bold, contrasting color schemes.
3. Marketing - Marketing professionals can leverage the emerging trend of color-blocked and canvas sneakers to create innovative marketing campaigns for both lifestyle and athletic footwear.