Just in time for summer, Trader Joe's has given its snack lineup a tropical update with the debut of its new Coconut Crispy Rolls.
Trader Joe's new Coconut Crispy Rolls are rolled cookies made from layers of super thin wafers. This gives the cookies a phenomenally flaky texture and a super satisfying crunch. As Trader Joe's puts it: "Biting into each Coconut Roll releases an infectiously joyous crunching sound, and as those thin layers break apart, their extra surface area enhances the coconut-sesame flavors immensely."
Best of all, each cookie is made from just six simple ingredients, which gives the cookies their fresh, tropical taste. For instance, the coconut flavor comes from the use of fresh coconut milk, while the sweetness comes from the addition of black sesame seeds.
Rolled Coconut Wafer Cookies
Trader Joe’s Coconut Crispy Rolls are Made from Just Six Ingredients
Trend Themes
1. Rolled Cookie Snacks - Opportunity to innovate by creating new flavors and textures in the rolled cookie snack market.
2. Minimal Ingredient Products - Opportunity to disrupt the snack industry by offering simple ingredient-based products with tropical flavors.
3. Tropical Snack Revamp - Opportunity to reimagine traditional snacks with a tropical twist, appealing to consumers looking for unique and refreshing flavors.
Industry Implications
1. Snack Food - Opportunity to introduce rolled cookie snacks as a new category in the snack food industry.
2. Natural and Organic Food - Opportunity to position minimal ingredient products as part of the natural and organic food market, appealing to health-conscious consumers.
3. Specialty Food - Opportunity to target the specialty food market by offering tropical snack options that provide a unique gourmet experience.