Being presented with a box of chocolates is always a treat, but Cocoapod makes the gesture even sweeter by offering customization. A personalized chocolate box of medium size contains about 27 cubes, which can be arranged to spell out greetings, thank you messages or even just the name of your recipient.
To break up the lettering, Cocoapod also includes different flavors, patterns and colors of its Belgian chocolate. Gifting one of these boxes of chocolate is a way to ensure that your thoughtful gesture will be enjoyed twice: first, when it comes out of the box and a second time when each of the chocolate cubes is eaten. While you might think that a gift box of this caliber would be an expense, these boxes only cost about $15.
Personalized Chocolate Boxes
Cocoapod Helps You Send Messages in a Sweet Way
Trend Themes
1. Personalized Confectionery - Customization of confectionery products through message personalization and unique flavor and color arrangements to convey emotive gestures.
2. Experiential Gifting - Personalized chocolate gifting presents novel gifting experiences that create lasting memories and emotional connection for the recipients.
3. Affordable Luxuries - Making affordable personalized chocolates accessible to a wider target audience to cater to the growing demand for affordable luxury products.
Industry Implications
1. Confectionery - Confectionery manufacturers can leverage personalization and product innovation as a means of expanding beyond traditional market channels and targeting the growing gifting market.
2. Food and Beverage - The trend towards experiential gifting and luxury experiences presents an opportunity for the food and beverage industry to adopt personalization and usher in more innovative products and services.
3. E-commerce and Retail - The demand for personalized chocolate presents an opportunity for e-commerce and retailers to leverage omnichannel platforms to deliver unique gift offerings that enhance customer experience leading to enhanced revenue and brand loyalty.