Beauty blogger Ofunne Amaka created the Cocoa Swatches app which targets black beauty buffs. This innovative cosmetic app showcases how makeup swatches really look on a variety of darker skin tones.
To this day, the beauty industry is still managing to come up with a more fair representation of different skin shades. It's been a tiresome challenge for black women to find products that are fairly marketed to them and their various skin tones despite of making up a large population of the beauty market. Instead of waiting on the slow and steady change of the beauty industry, Amaka created the Cocoa Swatches app. The app includes eyeshadow, lipstick and face product swatches. Users can also find product comparisons and tutorials on makeup application for darker skin stones.
While the beauty industry works towards change, Amaka is certainly taking the proper steps to ensure that cosmetics are more inclusive for everyone.
Realistic Cosmetic Swatch Apps
Cocoa Swatches Shows You What Makeup Really Looks Like on Dark Skin
Trend Themes
1. Realistic Cosmetic Swatch Apps - The development of realistic cosmetic swatch apps revolutionizes the way people can see how makeup looks on different skin tones.
2. Inclusive Beauty Industry - The movement towards inclusivity in the beauty industry presents opportunities for companies to create marketing strategies and product lines that cater to a wider range of skin tones.
3. Empowering Beauty Technology - The use of technology in beauty, such as the Cocoa Swatches app, empowers consumers to make more informed purchasing decisions and feel represented in the industry.
Industry Implications
1. Beauty - The beauty industry can leverage realistic cosmetic swatch apps to provide a more accurate representation of how makeup looks on different skin tones.
2. Technology - The technology industry can explore opportunities to create innovative beauty apps and tools that cater to diverse demographics.
3. Marketing and Advertising - Marketing and advertising agencies can develop inclusive campaigns that promote diversity and cater to a wider range of consumers in the beauty industry.