Coco de Coeur is a line of slouchy, printed t-shirts for the ultimate rebel crew.
This is fashion blogger and alternative model Audrey Kitching’s first fashion design venture and she calls the line "Barbie meets Sid Vicious." That’s right—the most whacked-out marriage ever. The tees spell out irreverent phrases like ‘I’m the wild one,’ ‘rather be dead than cool,’ ‘punk rock ruined me’ and my personal favorite, ‘white trash rebel.’
Calling all troublemakers (and wannabe troublemakers)! These paper-thin t-shirts by Coco de Coeur can get down with your inner angst-ridden adolescent.
Rebellious Oversized Tees
Coco de Coeur Tees Say it All, So You Don't Have To
Trend Themes
1. Rebellious Fashion - There are opportunities for disruptive innovation in creating clothing lines that speak to the counter-culture and represent rebellion.
2. Printed T-shirts - Creating unique or customizable graphic t-shirts with the user being involved can provide a unique product and immersive customer experience.
3. Alternative Fashion - Developing fashion lines that represent the alternative culture, their beliefs, and their values can provide opportunities for businesses to cater to an underserved market.
Industry Implications
1. Fashion - Fashion companies can focus on creating rebellious clothing lines for the alternative culture and understanding their values and tastes.
2. Printing and Manufacturing - Businesses that specialize in customization and fast-paced t-shirt production can benefit from creating unique and quirky printed t-shirts.
3. E-commerce - Online shopping platforms can offer more personalized shopping experiences and customization options to cater to the alternative culture, which is highly prevalent online.