A new menu of cocktail drinks was recently launched at London cocktail bar Barts with ingredients that are said to improve the ability for the mind and body to work at their best.
The three unconventional cocktail recipes are made with ingredients that are rich in serotonin, meaning that these alcoholic drinks are able to play a part in regulating the activity of neurotransmitters and hormones. These mood-boosting cocktails include Relax, Focus and Happiness, which include specially selected ingredients to impact different systems of the body.
In line with the rise of healthy living, there are now many alcoholic drinks that sport health benefits, which signals a major shift in drinking culture. In addition to drinking less, many consumers are determined to make the act of drinking alcoholic products more purposeful.
Mood-Boosting Cocktails
Barts is Serving Alcoholic Cocktail Drinks That are Rich in Serotonin
Trend Themes
1. Mood-boosting Cocktails - Opportunity for developing innovative cocktails that use ingredients rich in serotonin to enhance mood and well-being.
2. Healthy Living Alcoholic Drinks - Opportunity for creating alcoholic beverages that offer health benefits, aligning with the growing trend of health-conscious consumption.
3. Purposeful Drinking - Opportunity to cater to consumers seeking a more meaningful drinking experience by providing purposeful alcoholic products.
Industry Implications
1. Cocktail Bar - Opportunity for cocktail bars to differentiate themselves and attract customers by offering mood-boosting cocktails containing ingredients rich in serotonin.
2. Alcohol Beverage Manufacturing - Opportunity for alcohol beverage manufacturers to tap into the demand for healthy living by producing alcoholic drinks with health-enhancing ingredients.
3. Hospitality and Event Management - Opportunity for hospitality and event management industries to incorporate mood-boosting cocktails into their offerings, providing unique experiences to customers.