Luxury liquor brand Grey Goose created a custom cocktail collection inspired by one of the many films screened this year at Toronto's annual TIFF film festival. The Mise-en-Scene cocktail was developed by Grey Goose's brand ambassador Guillaume Jubien and Trend Hunter staff were lucky enough to be treated to a preview of the cocktail on the Thompson Toronto Hotel's luxury Rooftop Lounge.
Grey Goose likes to stay on the pulse of what's going on in terms of film events and what better time to create a custom cocktail than for Toronto's very own TIFF festival. The Mise-en-Scene cocktail created for the 39th annual TIFF party hosted by Grey Goose elegantly combines lemon juice, Martini Rosso, Creme de Cassis, club soda and Grey Goose's La Poire pear flavored vodka for a refreshingly fruity beverage.
Cinematic Festival Cocktails
Grey Goose Created a Custom TIFF-Inspired Cocktail Collection
Trend Themes
1. Film-inspired Cocktails - Luxury liquor brands can create customized cocktail collections that are inspired by film events, providing an innovative way to capture market attention.
2. Mixologist Brand Ambassadors - Brands can leverage the expertise of their in-house mixologists as brand ambassadors, to create unique and exclusive cocktails that can be used to promote their products and services.
3. Rooftop Lounge Experiences - Creating exclusive, luxury experiences in rooftop lounges can be a way to capture the attention of the affluent millennial market.
Industry Implications
1. Luxury Liquor - Luxury liquor brands can leverage film events to create innovative and exclusive products that cater to the tastes of a discerning consumer market.
2. Hospitality - Hotels and other hospitality businesses can create unique and exclusive experiences that leverage their location, amenities, and partnerships to attract affluent customers.
3. Film Events - Film festivals and related events can offer unique opportunities for brands to create customized products and experiences that cater to moviegoers and industry insiders.