Following on the heels of a highly anticipated summer announcement, Coca-Cola with Coffee has launched, hitting the shelves of select markets.
The caffeine-infused beverage now arrives in three flavor profiles, including Dark Blend, Vanilla, and Caramel. The iconic beverage brand opted to not stray too far from its instantly recognizable design, and the new drinks arrive in a slim, 12-ounce can that's outfitted with the company's red palette. What's more is that Coca-Cola with Caffeine also arrives in a sugar-free iteration.
In an effort to promote the new product launch, the company set up a drone delivery service in Georgia, enabling consumers to schedule a drone-based drop-off, free of charge. Following the launch, the caffeine cans will be rolled out throughout the US.
Caffeine-Infused Hybrid Sodas
Coca-Cola with Caffeine is Now Available in Select Markets
Trend Themes
1. Hybrid Sodas - Disruptive innovation opportunity in the beverage industry to create new hybrid soda flavors and capitalize on the increasing demand for caffeine-infused drinks.
2. Coca-cola with Coffee - Disruptive innovation opportunity in the soft drink industry to create non-traditional flavor profiles and tap into the growing trend of coffee-infused beverages.
3. Drone Delivery Service - Disruptive innovation opportunity in logistics and delivery industry to develop drone-based delivery services and create more convenient and efficient delivery options for customers.
Industry Implications
1. Beverage - The beverage industry has an opportunity to create new and innovative hybrid drinks that incorporate caffeine and other popular flavors to meet changing consumer preferences.
2. Soft Drink - The soft drink industry can capitalize on the popularity of coffee-infused beverages by creating unique and non-traditional flavors that appeal to a wider audience.
3. Logistics - The logistics industry has a disruptive innovation opportunity to develop new, innovative and efficient delivery methods, such as drone delivery, to keep up with the changing demands and expectations of consumers.