Mega pop brand Coca-Cola recently came out with its Coca-Cola mini cans that offer the same delicious carbonated soda in a smaller packaging. To promote the company's latest mini product, ad agency Ogilvy & Mather cleverly decided to promote the smaller size can with a mini Coca-Cola kiosk.
Ogilvy & Mather ingeniously put several of these Coca-Cola mini kiosks in five major German cities to entice street walkers to try out the Coca-Cola mini drink. The mini Coca-Cola kiosk looks like a traditional kiosk windows only with a shrunken and cramped design. The kiosk stands at about a foot tall with the vendor located inside sitting on the floor selling mini Coco-Cola cans.
The gimmick worked as the brand sold an average of 380 mini Coca-Cola cans a day -- that's 278% more Coca-Cola product sold compared to a conventional vending machine.Photo Credits: designboom, coca-cola
Mini Pop Kiosks
The Coca-Cola Mini Kiosk Creatively Advertises the Brand's New Tiny Cans
Trend Themes
1. Smaller Packaging - Opportunity for brands to explore mini-sized products that offer convenience and novelty to consumers.
2. Creative Advertising - Innovative ways to promote products through unique and engaging marketing campaigns.
3. Interactive Retail - The use of interactive kiosks to attract and engage customers in a retail environment.
Industry Implications
1. Beverage Industry - Potential to introduce mini-sized beverage products as a response to changing consumer preferences.
2. Advertising Industry - Opportunity for advertising agencies to develop creative campaigns that capture consumer attention.
3. Retail Industry - Integration of interactive kiosks to enhance the customer experience and drive sales in retail spaces.