Coca-Cola Life is a new Coke brand introduced in Japan as a natural, low-calorie alternative to regular Coke. Targeted towards the health-conscious segment of Japanese carbonated beverage guzzlers, this drink features a unique green label to drive home the health-conscious angle.
This beverage uses stevia leaf extract, which help reduce the drink's calorie count to 19 per 100 milliliters, compared to the regular red Coke's 45 calories. Stevia is widely recognized as a safe sweetener in Japan. That, in addition to the green label, should help attract health-conscious, nature-loving consumers.
Of course, as is fundamental to the success of any new beverage introduction, Coca-Cola Life bears the same flavor as the original. By also distinguishing itself from low-calorie cousin Coke Zero, this beverage is carving out a niche for itself in the Japanese market.
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