Coca-Cola has officially unveiled Coca-Cola Creations, the brand's new global innovation platform, which has launched in conjunction with a limited edition product, Coca-Cola Starlight.
According to the company, the new platform will work to produce products and expereinces that are "driven by collaboration, creativity, and cultural connections."Coca-Cola Creations' first product, Coca-Cola Starlight, is a new take on the classic beverage said to be inspired by the "universe" and "stargazing." The new drink contains secret new flavoring and arrives in a unique reddish hue.
"With Coca-Cola Starlight, we wanted to celebrate the remarkable ability of space exploration to inspire generations to discover new worlds of infinite possibilities. We set out to bring that concept to life through a simple sip, capturing some of the mystery and essence of what we love about space," said Oana Vlad, Senior Director, Global Brand Strategy, The Coca-Cola Company.
Global Beverage Innovation Hubs
Coca-Cola Unveils New Innovation Platform, Coca-Cola Creations
Trend Themes
1. Global Beverage Innovation - Coca-Cola's new innovation platform suggests that global beverage companies can work to create a truly global culture around innovative drinks and experiences.
2. Collaborative Product Design - Coca-Cola's collaboration-driven approach could pave the way for more collaborative product design approaches in the beverage industry.
3. Inspired Flavors - The imaginative flavors behind Coca-Cola's Starlight drink could inspire other beverage companies to explore more radically different, experimental flavors.
Industry Implications
1. Beverage Industry - Coca-Cola's new global innovation platform could set the trend for more collaborative, creative approaches to product development.
2. Food and Beverage - The food and beverage industry could benefit from exploring more unique and untested flavor combinations to disrupt the space.
3. Consumer Goods - New flavoring and unique products inspired by cultural icons, such as space exploration, could disrupt the consumer goods industry.