If you think Red Bull and those other highly caffeinated energy drinks are potent then you ain’t seen nothing yet. The Bolivian government is introducing Coca Colla, a new soft drink that recognizes coca as "a cultural heritage, a natural and renewable resource of biodiversity in Bolivia and a factor of social cohesion."
The name, Coca Colla, is very close to the iconic red and white Coca-Cola but the drink is quite different as the Bolivian Coca Colla made with the leaves of the coca plant.
Carbonated Coca Leaves
Coca Colla is Bolivia's New Energy Drink
Trend Themes
1. Coca-based Energy Drinks - The rise of Coca Colla in Bolivia highlights the growing trend of energy drinks made from coca leaves.
2. Recognition of Cultural Heritage - The introduction of Coca Colla reflects a trend of recognizing and promoting cultural heritage through innovative product offerings.
3. Renewable Resources in Food and Beverage - Coca Colla showcases the trend of utilizing renewable resources, such as coca leaves, in the food and beverage industry.
Industry Implications
1. Energy Drinks - The emergence of coca-based energy drinks presents a disruptive innovation opportunity for the energy drink industry.
2. Beverage - The success of Coca Colla suggests an opportunity for the beverage industry to explore unique plant-based ingredients in their product offerings.
3. Cultural Heritage Preservation - The recognition of coca as a cultural heritage in the creation of Coca Colla opens up opportunities for the preservation and promotion of cultural heritage in the food and beverage industry.