Jeremy Scott and adidas' co-branded effort 'adidas Originals,' has released its newest collection. The Fall offering is a unique combination of sporty apparel and whimsical colors and patterns. Scott was inspired by the hippie movement of the 60s ad 70s, and the era's "flower power" sentiment is visually apparent in the collection. Loose and frilly womenswear seem to also echo the era's style.
The collection has a wide array of offerings, from fuzzy black crew neck sweaters, to jersey-inspired women's tops. The iconic adidas logo is quite prominent in the collection in addition to Scott's playful designs.
The collection varies from simple, neutral-colored shirts, to bright patterned swimwear. Thick fur options are also available on both the women's and men's sides.
Flower Power Sportswear
Jeremy Scott's Newest Line for adidas Originals is Inspired by Hippies
Trend Themes
1. Hippie-inspired Sportswear - Opportunity to incorporate colorful and whimsical designs into athletic wear and tap into the nostalgic appeal for the 60s and 70s.
2. Gender-fluid Apparel - Opportunity to challenge traditional gender norms in fashion by offering loose and frilly womenswear that echoes the style of a bygone era.
3. Athletic Fur - Opportunity to merge furry materials with sportswear, creating a new level of luxury and added dimension to athletic apparel.
Industry Implications
1. Sporting Goods - Incorporating bold, colorful designs into sportswear can attract a new consumer demographic while keeping pace with trends.
2. Fashion - Opportunity to curate designs that cater to the consumer who seeks nostalgic appeal in modern designs without sacrificing comfort and practicality.
3. Textiles - Introduce a new type of fur to incorporate in apparel - one that caters to the athletic community, that is comfortable, lightweight, and absorbent.