As 70s style and the bohemian aesthetic continue to have a moment in fashion, the Coach S/S '16 collection demonstrates both of these moments in full force. Portraying vintage silhouettes and easy breezy designs, this collection is in tune with the season.
Coach creative director Stuart Vevers wants fashion fans to envision "a magpie girl who goes on road trips, picking up Western things, but also might steal from her granny’s closet on the Upper East Side" when looking at the Coach S/S '16 collection.
To help paint this vivid picture, Coach created a collection of 48 laidback looks riddled with micro-floral multicolored patchworks. The outdoorsy fashion includes ruffle hem dresses and skirts, luxe leather pieces, vibrant knitwear and relaxed, yet sophisticated, suits. The clothing is comfortable, incredibly 70s and highly decorative.
Ornamental Bohemian Fashion
The Coach S/S Collection Boasts Exaggerated Amounts of Floral Print
Trend Themes
1. 70s Style Fashion - Disruptive innovation opportunity: Integrate modern technology into 70s-inspired clothing for a retro-futuristic look.
2. Bohemian Aesthetic - Disruptive innovation opportunity: Develop sustainable and eco-friendly materials for bohemian-inspired fashion to appeal to conscious consumers.
3. Micro-floral Print - Disruptive innovation opportunity: Use advanced printing techniques to create customizable micro-floral prints for personalized fashion.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Implement virtual reality shopping experiences to provide customers with immersive and convenient ways to try out and purchase fashion items.
2. Textile Manufacturing - Disruptive innovation opportunity: Develop sustainable and biodegradable fabrics using innovative materials and processes.
3. Fashion Design - Disruptive innovation opportunity: Combine traditional craftsmanship with digital design tools to create unique and technologically advanced fashion collections.