Reebok LTD, which is the luxurious branch of the sportswear label works together with London-based concept store MACHINE-A to remix the Club C LTD sneaker model. The new collaboration is partially a celebration of the LGBTQ+ community.
This marks the first time that the duo are joining forces and the joint capsule is comprised of jackets, tees, and bodysuits on top of the sneaker. To kick off, there is the Trompe L'Oeil version of the Club C LTD which is a similar look to the original with a more gritty theme. This is followed by the Green Dragon. The Green Dragon transforms the Reebok logo into a grassy green iteration and expands more on the pattern. Both of these shoes have a pre-distressed worn-in look.
Pre-Distressed Collaborative Sneakers
Reebok LTD and MACHINE-A Dress Up the Club C LTD Shoes
Trend Themes
1. Luxurious Collaborative Fashion - The Reebok LTD and MACHINE-A partnership creates a collection of pre-distressed sneakers and apparel, catering to the luxurious fashion market.
2. Celebrating LGBTQ+ Community - The collaboration between Reebok LTD and MACHINE-A is a nod to the LGBTQ+ community, bringing visibility and support through fashion.
3. Pre-distressed Aesthetic - The pre-distressed worn-in look of the Club C LTD sneakers taps into the growing demand for footwear that embraces a vintage and edgy aesthetic.
Industry Implications
1. Luxury Fashion - The collaboration between Reebok LTD and MACHINE-A highlights an opportunity for luxury fashion brands to explore partnerships and create unique, pre-distressed designs.
2. LGBTQ+ Merchandise - The Reebok LTD and MACHINE-A collaboration opens up possibilities for the LGBTQ+ merchandise industry to develop more inclusive and fashionable products.
3. Vintage-inspired Sneaker Market - The demand for pre-distressed sneakers, as seen in the Club C LTD collaboration, presents an opportunity for brands to tap into the vintage-inspired sneaker market and offer unique designs.