PUMA will soon be releasing its cloud-inspired sneakers. The shoes have been titled the STORM and will be made available in two different models for consumer purchase. The new model is similar to previous PUMA designs, specifically its Thunder Spectra sneakers.
The STORM sneakers feature suede panels with mesh. The STORM's colors scheme includes PUMA colors such as Castlerock, Turquoise, Yellow Alert and Galaxy Blue. The sneakers feature several colors that overlap, which creates its cloud-like image. The shoes feature PUMA's branding on the tongue, as well as on the heel of the shoe.
PUMA's cloud-inspired sneakers will be released on May 23rd in both variations, and will be available from the brand's web store and participating retailers.
Cloud-Inspired Sneakers
PUMA's New STORM Sneakers Build on the Thunder Spectra Release
Trend Themes
1. Cloud-inspired Sneakers - Puma’s new STORM sneakers provide an opportunity for companies in the sneaker industry to experiment with bold color schemes and unique designs to appeal to niche markets.
2. Color Overlap Shoe Design - The release of PUMA STORM sneakers indicate a trend towards overlapping unique color schemes on various textile materials to create dynamic patterns. This can be applied to any industry which uses fabrics to create products.
3. Suede and Mesh Paneling - The STORM sneakers combine suede and mesh materials which provides an opportunity for companies in the footwear industry to explore unique texture combinations for their products.
Industry Implications
1. Sneaker Industry - With the release of its STORM sneakers, Puma is setting the precedent for incorporating creative design elements and bold colors into mainstream footwear.
2. Fashion Industry - The trend towards unique color schemes and textured materials as seen in the PUMA STORM sneakers can also serve as a disruptive innovation within the fashion industry, transforming traditional garments into striking pieces.
3. Sportswear Industry - PUMA's STORM sneakers combine comfort, functionality and fashion to appeal to performance-oriented consumers while upholding traditional sneaker design.